Follow conversations on Facebook, Twitter, Google+, blogs and other social networks.

Analyze key opinion metrics and irrelevant information.

Interact with influential people and opinion leaders.

Answer comments, tweets and other queries instantly.

Get to know the talking points by country, state or city, and also by gender or profession.

Get to know views, opinions (whether positive, negative or neutral) and information, including volume of activity, as well as what is irrelevant.

Compare your performance against key competitors on important issues.